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NPS Media Group
Art Bar Magazine
Proposal · June 29, 2026

Digital Marketing
Proposal

Prepared for
Sarah Ingram
Founder & Publisher, Art Bar Magazine
Prepared by
Natalie Sorge
NPS Media Group
Date
June 29, 2026
Proposal valid for 30 days
Executive Overview

A strategic partnership for subscriber growth.

Art Bar Magazine has built something rare: an original, beautifully crafted print publication with a devoted community of makers, a proven retail presence at Barnes & Noble, and a founder whose voice gives the brand its pull. With a focused subscriber base and a strong creative identity, Art Bar is ready to translate that editorial credibility into sustained subscriber growth.

NPS will serve as Art Bar’s digital marketing partner, leading a performance-driven paid media strategy designed to grow the paid subscriber base and deepen the email community. Our approach combines disciplined creative testing on Meta and strategic retargeting — each channel chosen to reach makers, art enthusiasts, and gift buyers where they already spend their time.

Every dollar will be optimized for cost-effective subscriber acquisition and long-term reader value, with transparent reporting and proactive recommendations from a partner who treats Art Bar like the independent publication it is.

Goals

What we'll achieve together.

  1. 01

    Grow paid subscriptions with a sustainable cost per acquisition.

  2. 02

    Expand the email list with qualified, engaged makers and art lovers.

  3. 03

    Develop creative that reflects Art Bar's distinctive editorial voice.

  4. 04

    Identify the highest-performing channels and concentrate spend where it earns.

  5. 05

    Build a repeatable seasonal playbook around gift and holiday subscriptions.

  6. 06

    Deliver clear reporting and strategic recommendations every month.

Services

Comprehensive digital marketing support.

NPS will provide end-to-end paid media campaign management, in-house creative development, and strategic consulting to grow Art Bar Magazine's subscriber base and email community.

01

Paid Media Campaign Management

NPS will lead paid media strategy, execution, and optimization to drive qualified subscriber acquisition across the channels best suited to Art Bar's audience.

  • Paid acquisition strategy aligned to Art Bar's audience and editorial calendar
  • Media planning across subscriber growth and email list-building initiatives
  • Creative strategy and ad copy development (in-house)
  • A/B testing across messaging, visuals, offers, audiences, and conversion paths
  • Audience development and ongoing audience refinement
  • Budget allocation and pacing management across channels
  • Weekly performance monitoring and optimization
  • Monthly reporting on cost per acquisition, source quality, conversion performance, and ROI
  • Strategic recommendations to improve efficiency and scalable growth
02

Creative Development

In-house ad copy and creative design support every campaign, with assets delivered via Google Drive for review and feedback.

  • Strategic creative concepts aligned to campaign goals
  • Ad copy development for all platforms and ad formats
  • Visual design for static ads, carousel ads, and short-form video
  • Three rounds of revisions included in monthly retainer
  • Additional revisions beyond three rounds billed at $75/hour
  • Ongoing creative testing and iteration based on performance data
03

Reporting & Analytics

Clarity on what's working, what isn't, and where we go next.

  • Weekly performance dashboards tracking key metrics across all platforms
  • Monthly reporting covering cost per acquisition, subscriber source analysis, and campaign performance
  • Campaign-level P&L analysis to guide budget allocation
  • Monthly strategy calls to discuss progress, challenges, opportunities, and upcoming campaigns
Channel Strategy

Where we'll reach your audience.

NPS will manage paid media campaigns across the platforms most aligned to Art Bar's audience of makers, art enthusiasts, and gift buyers.

Meta — Facebook & Instagram

  • +Subscription acquisition campaigns using lead forms and landing page conversions
  • +Audience targeting aligned to makers, creatives, and art lovers
  • +Lookalike audience development based on Art Bar's existing subscribers and email list
  • +Offer testing for annual, trial, and gift subscriptions
  • +Ongoing optimization of creative, ad formats, placements, and subscriber quality
  • +Seasonal support for holiday gift subscriptions and Q4 acquisition pushes

Retargeting

  • +Cross-platform retargeting to re-engage website visitors and non-converters
  • +Sequential messaging from awareness to subscription
  • +Retargeting incomplete checkouts and lapsed email subscribers
  • +Audience segmentation based on site behavior, campaign engagement, and prior touchpoints
Investment

Investment.

Monthly Retainer Fee

Covers paid media campaign management across all platforms, in-house creative development (including three rounds of revisions per campaign), weekly performance monitoring, and monthly reporting and strategy consultation.

$300 / mo
Ad Spend

Billed directly to Art Bar Magazine via platform accounts. NPS manages planning, execution, and optimization.

$2,500 (minimum)
NPS Commission

Performance-based commission on net new subscriber revenue generated through NPS-managed paid media campaigns.

18% of new subscriber revenue
Creative Revisions Beyond Three Rounds

Additional revisions beyond the included three rounds per campaign are billed separately at an hourly rate.

$75 / hr
Next Steps

Let's get started.

  1. 01

    Review and approve the proposal.

  2. 02

    Sign the agreement and finalize campaign kickoff timeline.

  3. 03

    Schedule onboarding to review platform access, creative assets, and campaign calendar.

  4. 04

    Launch initial campaigns within 2–3 weeks of agreement execution.

In closing

An original voice.
A community of makers.
The right partner.

Art Bar Magazine has built a publication that readers reach for and retailers reorder. With disciplined paid media, thoughtful creative, and a partner who understands independent publishing, that audience can grow well beyond its current footprint.

NPS is ready to bring proactive strategy, hands-on execution, and transparent reporting to help Art Bar reach its subscriber and email growth goals.

NPS Media Group